We’re a bunch of industry insiders from media and creative agencies, who have set out on a mission to make everyone’s lives a whole lot easier. Starting with the way we do specs.
Our Story
Born from firsthand experience
Sharon Gray and Jesse McLallen, Co-Founders of The Spec Sheet, know all too well the pain of ad specs, having worked in ad production for a combined 30 years.
A smarter way
For years the ad industry has done ad specs the same old way - clunky, clumsy, and error-prone. The Spec Sheet is a breath of fresh air.
An industry first
The Spec Sheet is the first platform of its kind, solving something that’s been a problem for way too long.
Our goal. Be free… free!
No one gets into the ad industry to agonise over ad specs and the admin that comes with them. By streamlining the boring stuff, we hope to free you up so you can focus on what matters - creating cool work and solving clients' problems.
How we did it.
We started by poring over every inch of The Spec Sheet so that it's a dream to use.
There were countless iterations and rounds of feedback on just what the data model should be.
By forming strong partnerships with media owners and agencies, we trialled the first platform with 1000+ industry users.
We have now built the software and ad spec library from the ground up, customised for agencies and their team needs. And it's all been made with a bigger picture in mind.
The "Ah-ha" moment! |
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It was yet another dreaded dropbox full of ad specs that first made Sharon and Jesse think, “surely there must be a better way”. It should be slick and simple and bring every stakeholder into one online hub. When they couldn’t find it, they decided to make it. |
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We really do give a damn about making life easier. Really!
Having everyone working toward the same outcome is not so easy. That's why The Spec Sheet takes into account everyone involved in ad production.
For media agencies: Your go-to when creating and sharing spec sheets.
For clients: Less stress, more success.
For media owners: A simple way to maintain and share your specs.
For creative agencies: A live list of deliverables to pump-out
Ad specs delivery is a universal problem, which we're taking on, one spec sheet at a time. As a growing collective of product designs, developers and CX peeps, we know more about ad specs than anybody in the industry.
Aligning with global media industry players, The Spec Sheet is rapidly scaling and expanding our product offerings and will be leaping continents very soon.
Yep, The Spec Sheet is just the beginning.